Developing your "why" is a crucial step in achieving financial empowerment. Your "why" represents the underlying reason or motivation behind your financial goals. It is what drives you to make the necessary changes, sacrifices, and choices to improve your financial situation. Your "why" can be deeply personal, such as wanting to provide a better life for your family, or it can be more self-focused, such as aiming to achieve financial independence or retire early. By understanding and clarifying your "why," you can create a strong emotional connection to your financial goals, increasing your determination and commitment to achieving them.

To help you develop your "why," you can utilize the provided handout and the accompanying video. These resources can inspire you, offer new perspectives, and help you articulate your own reasons for pursuing financial empowerment. Remember, your "why" should be authentic to you and resonate with your deepest desires and aspirations.

Having a strong "why" not only motivates you to take action but also helps you stay focused and resilient on your financial journey. When faced with challenges or temptations to stray from your goals, reminding yourself of your "why" can reignite your determination and keep you on track. Furthermore, a well-defined "why" can bring clarity to your decision-making process, making it easier to prioritize your spending, set meaningful goals, and measure your progress. Ultimately, developing your "why" is a powerful tool that can transform your relationship with money, leading to greater financial stability, security, and fulfillment in the long run.

Action Steps:

1. Print out pdf
2. Watch Video
3. Complete pdf as you go through the video
4. Schedule time in the future to do this again and re-assess your WHY